FIFA 23 Coins has yet to issue a statement regarding the error. But the impact on the market is lasting. Most, if not all players are now worthless, and although the market has been recovering somewhat since the elimination of the pack and the following shortage with FUT Hero items, the loss of coins is permanent.
The players who were able to purchase the pack may have the luckiest of circumstances, however since the pack was advertised as non-tradeable (meaning the item can't be sold through the marketplace for transfers), in past instances when EA has offered a pack with the wrong description, they typically compensate players who bought the original pack. In other words, some players could receive more than two FUT Hero cards with as little as 25,000 coins.
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EA Scores Its Own Goal FIFA 23 Heroes Pack Wipes Millions Of Coins Off Virtual Market
A problem with one FIFA 23's"Hero Packs" has turned out to be quite costly when the tradeable FIFA Ultimate Team Hero item was added to the game's virtual transfer market at a heavily reduced rate. It was a mess as players tried to sell their possessions since their value plunged, seeking to make up for losses as the market was saturated.
FUT Hero items are rare and therefore valuable. Each item is associated with a player who has made a major contribution to their club , or is a favorite of fans for any reason. The Hero item can go for many millions cheap FIFA 23 Coins in a single transaction in the market for virtual transfers or is available by buying packs, but there is a low chance of receiving one.